Bulky weight 3 ply wool in a beautiful heathered purple. The color is somewhat muted, but if you look closely, it consists of a rich blend of blue purples and magenta purples. Alas, it is discontinued. I have this and a few other colors. It's got a bouncy feel, not ultra-soft like baby merino, but not coarse like some wools.
 
For reference, I knit the hat shown in the third photo with one ball, and had 20 yards left over. Initially, I hand washed it, then decided to give it the torture test and threw it in my regular wash cycle, including the dryer. It was fine!
 
Machine washable, but do use a very gently cycle. Personally I always handwash my handknits, and recommend that because machine washing involves a lot of rubbing against other fabrics, resulting in more fuzzing, and loss of stitch definition.
 

100% wool
Color Purple Haze; lot 012
100 gr/110yds  |  3.5 sts/inch on US10.5 needles
Machine wash or hand wash, cool, gentle.